At the time, the ad campaign — modeled on efforts to curb drunk driving — was considered shocking. It was 1994, the year that OJ Simpson would be arrested for murder, his history of domestic abuse exposed. Yet even so, domestic violence was not a crime that anybody seemed willing to talk about back then. It was, as then Health and Human Services Secretary Donna Shalala put it, “our dirty little secret” — something that happened, and stayed, behind closed doors.
But Esta Soler, the executive director of a group called Futures Without Violence, was determined to get people talking. Under the banner, “There’s No Excuse for Domestic Violence,” she distributed a series of advertisements to 22,000 media outlets — including ones published in TIME and People. In one, the blurred image of a woman is pictured cowering under a man. “If we remain silent,” Soler told the Washington
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