THE CROWDFUNDING SITE OUT TO CHANGE HOW MANY WOMEN-LED BUSINESSES GET FUNDED

ONLY 5% OF ALL VC FUNDING GOES TO WOMEN-RUN STARTUPS. A FEMALE-SPECIFIC CROWDFUNDING SITE MAY CHANGE ALL THAT.

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Half of the top 25 VC firms–the ones that have given out the majority of funding in the past two years–do not have a woman in a decision-making capacity, according to Jackson. “That’s pretty stark to me,” she says. “When the flow of money is controlled by a fairly small group made up of men, that produces a certain outcome.”

That outcome is only about 5% of all VC funding goes to women-run startups, according to research out of Stanford University. To give women greater opportunities to find funding and get their startups off the ground, Jackson created Plum Alley, an e-commerce and crowdfunding site that helps get women-run businesses the money they need. By the end of 2014, Jackson anticipates the site will have helped 300 women entrepreneurs with successful campaigns.

Over the course of her career–from Wall Street to angel investing–Jackson has gleaned quite a few hard-learned lessons when it comes to funding for women-run businesses.

 

Click here to read the article at Fast Company.